News & Events



26 10.2018

Dress Pink Day

What is Dress Pink Day?


On Dress Pink Day, people across Hong Kong wear pink to raise awareness and funds to support women with breast cancer in response to our annual breast cancer campaign Pink Revolution. Pink is the colour of Breast Cancer Awareness Month, a global campaign that takes place every October to raise awareness of breast cancer.


What can you do on Dress Pink Day?

  • Add a splash of pink to your outfit! A pink dress, pink t-shirt, pink tie or pink pair of socks can all be worn to show how much you care about raising awareness for women with breast cancer.
  • Sponsor a Pink Recovery Pack! We encourage every Dress Pink Day participant to donate HK$120 or more to support a Pink Recover Pack which will go to the bedside of a breast cancer patient who has undergone surgery.
  • Hold a Pink Party! Whether it’s a pink lunch or an afternoon tea, you can help promote Dress Pink Day and raise breast cancer awareness for your family, friends or colleagues.
  • Dress Pink anytime in October! Please feel free to hold your own Dress Pink Day at any time in October that works best for you. You can submit a video or photos* of your group or company dressing pink and we will share them on our Dress Pink online platform to let thousands more people know you care!

    • Photos and videos submitted will be screened to ensure content is appropriate before publishing.
    • Corporate teams can show your company logo in your photos / videos submitted.
    • We recommend keeping your videos under 150MB and 1 MB for each photo.


Learn More About "Dress Pink Day"